Quick Answer: Lowe’s sells electric fireplaces under two private labels — allen + roth and Style Selections — plus name brands like Real Flame (86 SKUs per Lowe’s own count) and Touchstone. The Style Selections line had a 2023 CPSC recall (model 42HF295FGT, ~14,670 units, overheating) that this site has already covered on our best electric fireplace heater guide — but a second, separate recall exists too: L.G. Sourcing recalled about 48,000 allen + roth 62” units (item #466656) in 2021 for a wiring-connector fire hazard, per CPSC.gov. Lowe’s does price-match Home Depot, Walmart, and Amazon’s own listings, but not its own website’s online prices in-store, and returns run a standard 90 days.
Lowe’s is worth a look if a name-brand unit like Real Flame or Touchstone is what you’re after — both sell there at the same prices you’d find at Home Depot or on Amazon. Where it gets more complicated is the house-brand aisle: allen + roth and Style Selections are Lowe’s own labels, made under contract rather than by an independent fireplace company, and both have a documented CPSC recall in their history. Here’s what’s actually worth buying, and what to check first.
Lowe’s electric fireplaces compared
| Model | Brand type | Style | Price | Rating |
|---|---|---|---|---|
| Real Flame DiNatale 50" (1330E-BK) | Name brand | Wall-mount | ~$366-$411 | ★★★★½ |
| Touchstone Sideline 50" | Name brand | Recessed or wall-mount | ~$549-$829 | ★★★★½ |
| allen + roth 62" TV Stand | Lowe's private label | Media console, 5,200 BTU | ~$150-$200 est. | ★★★★☆ |
| Style Selections (current stock) | Lowe's private label | TV stand / mantel | Check model # first | N/A |
1. Real Flame DiNatale 50” Wall-Mount — Best Name-Brand Pick
Real Flame DiNatale 50" Wall Mounted Electric Fireplace (1330E-BK)
- Sold at Lowe's under the same model number, 1330E-BK, as at other major retailers — Home Depot lists it at $366 (down from $399), Ferguson Home at $411.25, and Best Buy at $378.99, so the identical unit's price spread runs about $45 across retailers.
- Standard 1,500W fan-forced heating element, in the same coverage class as most plug-in units covered across this site.
- Unlike Lowe's house-brand lines, Real Flame sells this exact SKU everywhere, so there's no private-label uncertainty about who actually manufactures it.
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Because the DiNatale is a name-brand unit sold at a near-identical price across Lowe’s, Home Depot, and Best Buy, it’s the easiest apples-to-apples comparison shop on this list — there’s no house-brand pricing quirk to account for.
2. Touchstone Sideline 50” — Best Recessed or Wall-Mount
Touchstone Sideline 50" Recessed Electric Fireplace
- The same insert platform covered as our pillar guide's best-value pick, also confirmed sold at Lowe's alongside its usual retail channels.
- Recesses into a wall cavity or mounts flush against a flat surface, with swappable crystal or log media included in the box.
- 1,500W / 5,000 BTU heating element, the standard coverage class for a plug-in unit at this width.
The Sideline 50 is the pick if a frameless recessed look matters more than a house-brand discount — it’s the same unit this site already recommends as its overall best-value pick, just one more retailer to buy it from.
3. allen + roth 62” TV Stand — Best Private-Label Value
allen + roth 62" Electric Fireplace TV Stand
- Lowe's own listing describes a "Safer Plug" branded safety feature and a "QuantumFlame" realism engine — notable because a related allen + roth 62" unit was recalled in 2021 specifically for a wiring-connector overheating defect, so a named plug-safety feature on the current line reads like a direct response to that history.
- Rated 5,200 BTU, above the 1,500W/400 sq ft baseline most plug-in units share, closer to the infrared-class coverage covered in our heater guide.
- Lowe's own site price wasn't reliably confirmable at publish time (recent promotional listings cited $150-$200, but that may not reflect current regular price) — check the live tag on lowes.com or in-store before buying.
The current allen + roth line isn’t the recalled unit — that was a specific 2013-2018 model (item #466656) pulled in 2021 — but the branded “Safer Plug” feature on today’s listing is a useful signal that Lowe’s has since made plug-connector safety an explicit selling point on this house label.
4. Style Selections — Check the Model Number Before You Buy
Style Selections Electric Fireplace (current stock)
- Style Selections electric fireplace TV stands remain in Lowe's active catalog, but this is the same house label that had model 42HF295FGT recalled in November 2023 — about 14,670 units, sold exclusively at Lowe's between September 2021 and January 2023, pulled after 24 reports of overheating, smoke, or fire per CPSC.gov.
- Current-stock units carry different model numbers than 42HF295FGT, but since Style Selections is manufactured for Lowe's under contract (by Twin-Star International, per the recall filing) rather than sold under the maker's own name, the model number is the detail that actually tells you whether a specific unit was ever subject to a recall — not the shelf brand name.
- This is the second time this site has flagged a Lowe's house-brand recall — see our heater guide for the original Style Selections FAQ entry, and the allen + roth recall above for the other one.
Buying secondhand or clearance makes this matter most — a used Style Selections unit found on Facebook Marketplace or at a yard sale could easily predate the recall, so always run the model number through CPSC.gov before handing over cash for one.
What actually matters at Lowe’s
- Price match has a real gap — Lowe’s matches Home Depot, Walmart, and Amazon’s own first-party listings at time of purchase, but in-store locations don’t price-match lowes.com’s own online prices, per Lowe’s Price Promise policy — worth checking both before assuming the in-store tag is the best Lowe’s offers.
- Returns run a flat 90 days — shorter than Costco’s no-limit satisfaction guarantee (see our Costco buying guide), but with a clear receipt requirement rather than Costco’s looser policy.
- Name-brand units are the safer apples-to-apples buy — Real Flame and Touchstone sell the identical SKU at Lowe’s, Home Depot, and Amazon, so there’s no private-label manufacturing question to research.
- Two separate house-brand recalls exist, not one — Style Selections (2023, Twin-Star International) and allen + roth (2021, L.G. Sourcing) were recalled in different years for different defects, which is a real pattern worth knowing before buying either house label, especially secondhand.
- The recalled models are specific, not the whole line — 42HF295FGT and item #466656 are the exact recalled units; current Style Selections and allen + roth stock uses different model numbers, but checking CPSC.gov by model number takes two minutes and removes the guesswork.
The bottom line
If a name-brand unit is what you want, the Real Flame DiNatale and Touchstone Sideline 50 sell at Lowe’s for the same price you’d find elsewhere, with no house-brand questions attached. If a Lowe’s house label is more your budget, the allen + roth 62” TV Stand’s branded “Safer Plug” feature suggests Lowe’s has addressed its 2021 wiring recall directly — but always check Style Selections stock against the 42HF295FGT recall first, especially if buying secondhand. Our pillar buying guide and Amazon buying guide cover the same name-brand picks without a house-label recall history to research first. See our Walmart buying guide for the other major retailer with its own house-adjacent brands — and a live safety investigation, not just a past recall, to check first. Our Home Depot buying guide covers a third house brand, StyleWell, with a cleaner recall record but its own 2026 return-policy wrinkle.