Quick Answer: Target’s electric fireplace lineup has exactly one name-brand entry — the Real Flame Malie 68” Landscape Electric Fireplace ($1,195.07, marked down from a $1,854.00 list price) — surrounded by a much larger catalog of budget listings from Costway ($94.99-$379.99 across wall-mount, insert, and freestanding styles), plus smaller assortments from Hastings Home ($139.95) and Sunnydaze Decor ($195.00-$199.00). Target applies its standard 90-day return window (120 days for Target Circle RedCard holders) with no published fireplace-specific exception, per Target’s own returns page.
Unlike the Costco and Amazon guides on this site, Target’s electric fireplace catalog isn’t built around the 12 established brands we compare elsewhere — Dimplex, Touchstone, ClassicFlame, and the rest are largely absent. Real Flame is the one exception, and it’s worth knowing that going in, because the rest of the page reads more like general home-goods inventory than a curated fireplace selection.
Target electric fireplaces compared
| Model | Brand tier | Style | Price |
|---|---|---|---|
| Real Flame Malie 68" Landscape | Established fireplace brand | Wall-mount/landscape | $1,195.07 (reg $1,854.00) |
| Costway 42"-72" Ultra-Thin | Budget home-goods | Wall-mount/recessed | $189.99-$379.99 |
| Costway 34"-37" Insert Heater | Budget home-goods | Insert | $199.99-$219.99 |
| Hastings Home 36" Wall-Mount | Budget home-goods | Wall-mount w/ remote | $139.95 |
| Sunnydaze Decor Curved Face | Budget home-goods | Wall/freestanding | $195.00-$199.00 |
1. Real Flame Malie 68” Landscape — The One Name-Brand Pick
Real Flame Malie 68" Landscape Electric Fireplace in Venetian Gray
- Real Flame is the same furniture-grade brand behind the Ashton Grand, Silverton, and Chateau models covered in our best Real Flame electric fireplace guide — the Malie is a fourth, distinct model not covered there, built as a 68" landscape-style wall unit rather than a mantel or media console.
- Currently $1,195.07 at Target, down from a $1,854.00 list price per Target's own product page — a real markdown, and a different price point from the three Real Flame models already compared on this site, so it's worth checking current pricing on both before buying.
- Like every other Real Flame model this site has verified, it runs the same 1,500W heating element as the rest of the market — the price difference here buys the Venetian Gray finish and landscape format, not extra heat.
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2. Costway Ultra-Thin Wall-Mounted/Recessed — Best Budget Range
Costway Ultra-Thin Wall-Mounted or Recessed Electric Fireplace (42"-72")
- Spans five sizes from 42" to 72", priced $189.99 to $379.99 depending on width — well under the roughly $549-$999 range our wall mount electric fireplace guide uses for Touchstone and Dimplex units of comparable size.
- Costway is a general home-goods brand, not a dedicated fireplace maker — it isn't among the 12 brands (Dimplex, Touchstone, R.W.Flame, and the rest) this site has run full brand roundups on, so treat listed specs as unverified against independent testing until we can confirm them directly.
- Marked down from list prices as high as $1,001.99 to $379.99 at the top end — a discount depth well beyond what we've seen from established brands, which is typical of general marketplace-style pricing rather than a manufacturer sale.
At under $200 for the smaller sizes, the Costway line undercuts nearly everything in our pillar buying guide — the tradeoff is buying from a general home-goods brand instead of a company that builds only fireplaces.
3. Hastings Home 36” Wall-Mount — Simplest Single Option
Hastings Home 36" Wall-Mount Electric Fireplace with Remote
- One size, one price point: $139.95, down from $239.94 list — Target's cheapest full-size wall-mount listing in this lineup, and the only Hastings Home fireplace we found on the category page.
- Includes a remote control as standard, matching the baseline feature set covered in our best electric fireplace with timer and with thermostat guides — check the listing carefully, since budget wall-mounts don't always include both features together.
- Like Costway, Hastings Home is a general furniture and home-decor brand rather than a dedicated fireplace manufacturer, so it carries the same buyer caveat: it hasn't gone through this site's brand-specific review process.
The Hastings Home unit is priced to compete directly with the budget end of our best small electric fireplace guide, not with anything in the furniture-grade tier.
4. Sunnydaze Decor Curved Face — Color-Changing Flame
Sunnydaze Decor Curved Face Color-Changing Electric Fireplace
- $195.00-$199.00 depending on configuration, down from $243.99-$248.99 list — the narrowest discount spread of the four brands on this page, suggesting less markup room to begin with.
- Built with a curved glass front and color-changing flame effect, a feature usually reserved for pricier units in our best LED-light electric fireplace guide — worth checking independent reviews to confirm color-effect quality before buying, since Sunnydaze is primarily a patio and outdoor-decor brand branching into indoor heating.
- Can be installed wall-mounted or freestanding, giving it the same install flexibility as the ClassicFlame Talissa covered in our Costco buying guide, at roughly a quarter of that model's in-warehouse price class.
What buying at Target actually means
- One established brand, four listings total — Real Flame’s Malie is the only model from a fireplace-dedicated brand we found on Target’s electric fireplace category page; Costway, Hastings Home, and Sunnydaze Decor fill out the rest, all general home-goods or outdoor-decor brands rather than dedicated fireplace makers.
- The Real Flame model is a different SKU than what we’ve already reviewed — the Malie 68” Landscape isn’t the Ashton Grand, Silverton, or Chateau covered in our Real Flame guide, so its $1,195.07 price is a fresh data point, not a repeat.
- Budget brands carry real discounts, not manufacturer sales — Costway’s markdowns run as deep as 60-70% off list, a pattern typical of general marketplace pricing rather than the smaller, more consistent discounts we’ve verified from Dimplex or Touchstone.
- No fireplace-specific return exception — Target’s standard 90-day window (120 days with a Target Circle RedCard) applies with no published carve-out for fireplaces, unlike Costco, where we found electric fireplaces explicitly fall outside the major-appliance return list.
- This isn’t a curated fireplace retailer — Target’s assortment reads like general home-decor inventory with one name-brand exception, closer in spirit to a department store’s seasonal aisle than the dedicated hearth sections at Home Depot or Lowe’s.
The bottom line
If you want a Target purchase from a brand this site has actually reviewed, the Real Flame Malie is the only option, and at $1,195.07 it’s priced in line with the furniture-grade tier covered in our Real Flame guide. For anything else on Target’s page — Costway, Hastings Home, or Sunnydaze Decor — you’re buying from a general home-goods brand at a real discount, not a specialist fireplace maker, so treat the savings as the tradeoff for skipping our brand-review process rather than a hidden bargain. Our pillar buying guide and wall mount guide both cover the established brands directly, and our Costco, Amazon, Walmart, Home Depot, Lowe’s, Wayfair, and Big Lots buying guides round out the rest of the retailer comparisons on this site.